BANGALORE: Watchmaker Omega introduced a new jewellery range under the brand name ‘Omega fine jewellery’ in India today. Brand ambassador and Bollywood film actor and TV host Sonali Bendre Behl was present at the launch in Bangalore last night.
The four lines that were launched are Griffes – modern representation of claws and clasps; Omegamania – symbolizing perfection; Sedna – symbolizing the galaxy of stars; and the Aqua collection – depicting the gentle rhythm of the waves. The price range of the offerings are from Rs 40,000 to Rs 4,00,000.Unveiling the collection Bendre said: "Omega's Fine Jewellery line displays the same elegance as Omega watches. Each piece that I have seen, be it rings, necklaces, earrings or even cufflinks, is a unique fusion of classy chic and technical quality."
According to Omega brand manager P H Narayanan, Omega is testing the waters and if these offerings are well accepted then it will bring in more expensive jewellery.
Narayanan informed that a national media campaign would commence shortly for promotion of the jewelry range across niche and fashion magazines. The creative work, including work involving Indian brand ambassadors is arranged for by the parent company, and Mindshare is responsible for the media duties in India.
More than 50 per cent of Omega’s products including watches are for women, according to Narayanan.
The brand Omega currently targets a young generation that identifies with the World of Omega: a world of achievements with the conquest of space (the Speedmaster Professional is the only watch to have been worn on the moon), the timekeeping at 22 Olympic Games, numerous precision records and design awards.
Omega’s world is epitomised by high-profile watches worn by the likes of Nicole Kidman, Cindy Crawford, Michael Schumacher, Ernie Els, Michael Phelps, Sonali Bendre-Behl, and Abhishek Bachchan. Omega will be official timekeeper for the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games.
The four lines that were launched are Griffes – modern representation of claws and clasps; Omegamania – symbolizing perfection; Sedna – symbolizing the galaxy of stars; and the Aqua collection – depicting the gentle rhythm of the waves. The price range of the offerings are from Rs 40,000 to Rs 4,00,000.Unveiling the collection Bendre said: "Omega's Fine Jewellery line displays the same elegance as Omega watches. Each piece that I have seen, be it rings, necklaces, earrings or even cufflinks, is a unique fusion of classy chic and technical quality."
According to Omega brand manager P H Narayanan, Omega is testing the waters and if these offerings are well accepted then it will bring in more expensive jewellery.
Narayanan informed that a national media campaign would commence shortly for promotion of the jewelry range across niche and fashion magazines. The creative work, including work involving Indian brand ambassadors is arranged for by the parent company, and Mindshare is responsible for the media duties in India.
More than 50 per cent of Omega’s products including watches are for women, according to Narayanan.
The brand Omega currently targets a young generation that identifies with the World of Omega: a world of achievements with the conquest of space (the Speedmaster Professional is the only watch to have been worn on the moon), the timekeeping at 22 Olympic Games, numerous precision records and design awards.
Omega’s world is epitomised by high-profile watches worn by the likes of Nicole Kidman, Cindy Crawford, Michael Schumacher, Ernie Els, Michael Phelps, Sonali Bendre-Behl, and Abhishek Bachchan. Omega will be official timekeeper for the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games.
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